The 2theloo concept: 2theloo is a retail company offering comfort to shoppers and travellers alike. The company’s aim is to create a global chain of 2theloo stores in high footfall areas. 2theloo is the first company in Europe to implement a new standard for public toilets. In short, 2theloo stores offer high-end service, comfort, shopping and entertainment. 2theloo is seen and recognised as a clean, comfortable and fun toilet experience.