The European Union continues to advance its Green Deal policy and has introduced new guidelines for circularity efforts under the Circular Economy Action Plan (CEAP). This is a necessary step in achieving the EU’s goal of climate neutrality by 2050. Companies are being increasingly mobilized to adopt a circular approach within their organizations. In this meeting, we will examine how this works in practice.

The meeting will explore the role of the closed-loop economy (GOZ) within the context of ESG strategies in companies. Participants will have the opportunity to exchange experiences, inspire one another with best practices, and share innovative solutions that contribute to sustainable development while minimizing the negative environmental impact of their operations.

📅 Date: April 17, 2025
🕒 Time: 9:00 – 12:00
📍 Location: Business Link Maraton Poznań, Królowej Jadwigi 43, 61-871 Poznań

Agenda

• 9:00-9:30: Registration and welcome coffee

• 9:30-9:35: Official opening

• 9:35-9:55: Introduction to the Closed Circuit Economy – Definitions, Principles, and Benefits – Presentation by Justyna Tomaszewska-Krygicz, Circular Economy Manager, Deloitte

• 9:55-10:15: Circular Malmö – From One Pilot Project to Implementation of Circular Models – Case study by Emma Börjesson, Project Manager at Environmental Department in City of Malmö

• 10:15-10:35: Wyborowa Pernod Ricard Places Importance on Education through ‘The Bar World of Tomorrow’ Programme, which Teaches How to Run a Bar Sustainably and Circularly – Case study by Kamila Czaban, Sustainability & Responsibility Manager, Wyborowa Pernod Ricard and Maciej Starosolski, On Trade Sustainability Expert, Wyborowa Pernod Ricard

• 10:35-10:55: Materials, Products & Delivery – Kinnarps’ Sustainable Circularity Efforts – Case study by Beata Osiecka, CEO, Kinnarps

• 10:55-11:40: The Road to a Circular Economy Model – Panel Discussion
  Companies’ commitment to circular transformation varies by industry and individual firm. Sectors like construction, plastics, agro-food, and energy have made significant progress. In the panel discussion, we will explore the role of the circular economy in companies’ ESG strategies, present circular solutions for sustainable production and consumption, and discuss challenges in achieving zero-carbon goals.
  Joanna Cembrowicz, CEO, AdREM PSA – Moderator
  Monika Chacińska, Environmental & Sustainability Manager, Skanska Commercial Development Business Unit in CEE
  Grzegorz Brodziak, Chairman of the Board, Goodvalley Agro S.A.

• 11:40-12:00: Networking

Please note: Seats are limited. We can accept only one representative per member company free of charge. Any additional representatives may join for 160 PLN net, subject to availability.