Join us for a business breakfast, created by our member PWC, dedicated to the key development directions of the pharmaceutical market in 2026. The event will bring together strategic, regulatory, and technological perspectives to explore how recent and upcoming changes are influencing the sector.

During the meeting, we will have the opportunity to discuss the impact of new regulations on critical medicines, upcoming patent cliffs, the growing role of artificial intelligence, and the liberalization of advertising rules for pharmacies. We will also share the first insights from the Voice of the Consumer 2026 study on health.

Event details:
📅 Date: 18 May 2026, 9:15
📍 Location: PwC office, Polna 11, Warsaw
🗣️ Language: Polish

Participation is free of charge and available upon confirmation. Registration is required via the online form.

This is a great opportunity to gain practical insights into the changes shaping the pharmaceutical market and to connect with experts and industry peers.

Registration can be done through this LINK

For any organizational questions, contact Dominiką Korzeniowską (dominika.korzeniowska@pwc.com).