The BPX company invites everyone looking to enhance their knowledge of Trade Promotion Management (TPM) and gain practical insights on optimizing promotional spending to join the free English-language webinar “POWER UP your promotional spending with TPM: Fix the Fundamentals!” 📊💡

📅 When? April 9, 2025 (Wednesday), 16:00 CET
📍 Register now to learn more about the details and agenda: https://www.bpxglobal.com/en/webinary/power-up-your-promotional-spending-with-tpm-fix-the-fundamentals/

This webinar is intended for senior leaders and decision-makers across various industries, including Pharma, Food & Beverages, Household Products, Tobacco, Alcohol, Petcare, Consumer Electronics, Beauty, and Apparel, as well as large-scale manufacturers with substantial promotional budgets.

Join the webinar and:
📈 learn how to shift from volume-based promotional analysis to a value-driven approach.
🔍 find out how to differentiate between total, baseline, and incremental volume and assess their impact on regular sales and business growth.
⚖️ understand the importance of balancing sell-in and sell-out perspectives to maximize promotional effectiveness.
🎯 discover how to incorporate cannibalization into your promotional planning to optimize financial and volume goals.

During the online event, you’ll explore insights on how TPM strategies can enhance promotional effectiveness and see how dedicated TPM strategies can help you in optimization and maximize ROI! 💼💡

You can’t miss it!👋

#BPX #TPM #TradePromotionManagement #Webinar #PromotionalSpending #RGM #BusinessGrowth #SalesOptimization #MarketingStrategy #ROI #Promotions #DigitalTransformation #BusinessInsights #SalesLeaders #FMCG